Ecommerce marketing is arguably the most data-driven form of digital marketing because we can see exactly how much people spend and how many products they buy, as well as which products they buy and how they get there. We can attribute this to the channels that delivered that traffic and the strategies we’ve used to engage that audience.
It’s by no means a simple discipline, though. Particularly when managing a much larger online store, you’re likely to come across technical issues throughout your website as you work to optimise each section and page for search users. It’s very common for ecommerce implementations to allow duplicate content through product pagination – something which can really impact your search visibility.
By investing in ecommerce specific marketing support, you ensure your ecommerce specific needs are taken into account. By choosing to work with an ecommerce marketing agency like Impression, you’ll benefit from extensive experience in marketing ecommerce brands, resulting in more efficient, more effective ecommerce store strategies.