True content marketing goes well beyond blogs or guest posts. As Google’s understanding of rich media such as images, graphics and videos continues to improve, savvy marketers recognise the value of investing in creative content in all forms.
We believe that successful digital marketing is underpinned by great content. From ensuring your website best represents every one of your products or services to writing blog posts and posting news articles that really engage, it almost goes without saying that your basic content simply must be up to scratch if your website is to rank well.
What we’re talking about here though goes way beyond that though. We’re talking about creative content pieces that take an idea or data and make it into something visually appealing, incredibly engaging and hugely useful to your target audience. We create content that earns you links, coverage and recognition – all of which helps to boost your website’s authority and deliver more traffic and more sales.
Creative content marketing is an area in which we really excel. With our in-house team of designers, developers, SEO and PR specialists, we produce exceptional content that drives results for our clients.
Content marketing isn’t always about large scale content pieces. Smaller pieces of content – or micro content – can also be very powerful when the strategy behind them is right.
Micro-content is especially powerful when used on social media, in PR campaigns and as part of a bigger strategy.
Intrigued but not sure how content marketing relates to your business?
One of the most common questions we get asked is ‘what does content marketing actually look like?’. Whether yours is a B2C brand with a really cool product to promote, or a B2B service provider dealing with more complex propositions and potentially less ‘sexy’ content, content marketing is relevant to you.
Ever wondered how data moves around the web? Our IT based client enlisted our help to increase brand awareness and coverage of their business across the web. The resulting ‘movement of data’ piece helped them gain links, improve their rankings and ultimately to get more custom.
Our interior improvement client needed something to draw more traffic to their website but recognised that they had near exhausted content which related to their very specific product. We helped them to identify the topics that interested their target market and to create a piece of content which fed those interests, boosting website traffic and gaining more sales for the business.
Cloud computing is a topic of great interest to businesses at the moment but one for which there is so much information, it’s difficult to know where to start. We worked with our client to create a visually appealing and highly useful set of guides within a resource hub style which has helped to place our client at the forefront of expertise in their industry.
Our client is the UK’s most used source of business data and we were tasked with raising their profile through the placement of press features and projects which would increase customer engagement too. The Business Census was a survey of 1,009 people which resulted in the generation of 48 press stories and features to date in Forbes, International Business Times, Herald, Yahoo News, Nottingham University Business School, The Business Desk, Manufacturing.net and more.
It’s rare to find a business that makes use of every single resource and piece of collateral at their disposal. The collection of data and knowledge you have within your business can be hugely valuable in content marketing and savvy marketers will want to make more of these assets.
We’ll work with you to review data your business has, resources you’ve created over the years and any other collateral you may have that can be updated or repurposed for content marketing success.
Our prices are simple and transparent.
We charge all of our services at a flat day rate. The cost of your content marketing campaign will therefore depend on the complexity and how long it will take to design, develop and promote your content. Get in touch to discuss your project with us.
If you’re serious about content marketing in your business, we want to hear from you! Simply fill in the form below and a member of our team will be in touch to discuss your content marketing needs and how we can help you. Alternatively, give us a call using the number at the top of the page.