User testing is a powerful tool for CRO campaigns. By gaining insights from third-party users testers on their experience of your new design or user journey, you can run more informed a/b testing on your live web environment. Adding UX testing to your CRO campaign strategy can all but eliminate the guesswork when forming a testing hypothesis.

With our usability testing services, you can pre-test any new design and messaging changes to a select group of user testers who match your demographic or persona profile. These are experienced user testers with no brand, product or company bias, making it a truly fair test. It is also a great way to settle any in-house discussions on new designs using reliable data.

Partnering with an established user testing agency ensures that you access the right groups of testers – we work with you to understand your target audience first, helping you to gather the insights you need. Our specialists can also support you with getting the most value out of the data through follow-up a/b tests.

There are different types of usability testing which we can use to help your a/b testing success and conversion rates

Preference Tests

A preference test will tell us which of the new designs is preferred by a group of user testers. Users will be given an image of all the new versions and asked to pick their favourite one and leave comments. Using our experience in UX testing services, we’ll help you to design a robust test and maximise the value you get from the results.

Flash Testing

Flash testing is useful to know how your messaging and value proposition is coming across to your users. This type of testing is designed to make pages and new designs easier to absorb when scan reading a page. Most users will scan and read a page within a few seconds and then decide if it's worth reading more or leaving the site. This test makes sure our designs and hypotheses get past the scan readers and your users that you've paid to acquire stick around.

First Click Tests

Want to know what your users are going to do when you put a design live? This will give you a really good indication. A first click test will let you know what the testers would click on first after viewing any new design. This is invaluable when trying to solve issues of user flow through your site and sales funnels.

Design Surveys

We can use design surveys to get in-depth feedback from user testing by asking a series of questions about a new design. By creating logical question flows that draw on our expertise as a user testing and CRO agency, we can really help you to understand what's in the mind of a user.

How usability testing services can benefit your business

Adding our user testing services to your CRO campaigns can significantly improve the outcomes of a/b tests. Design variations go through rounds of offline testers prior to being tested on your live website audience, so we know in advance they are a reliable hypothesis. By doing this first, a/b tests are much more likely to be successful and can take less time to generate a statistically significant result.

User Testing Technology

Our main technology partner for User Testing is Usability Hub. Usability Hub are a market leader in user testing, have a large network of testers to tap into and a wide range of testing features.

Usability Hub Logo

Learn more about our user testing services

Your digital strategy should be having a direct impact on your organisation’s bottom line. If you’d like to find out how we can help you achieve better results, get in touch today! Simply fill in the form below and a member of our team will be in touch. Alternatively, give us a call using the number at the top of the page.

Thank you for your enquiry - our team will be in touch as soon as possible.

Related Services

Search Engine Optimisation (SEO)

Improving your search rankings and increasing organic traffic depends on a wide range of factors. Let our expert team help you grow online.

Digital PR

Digital PR is all about telling your story and works really well to promote your content marketing campaigns.

User Testing Services