User testing is a powerful tool for CRO campaigns and involves asking 3rd party user testers what they think of new design or journeys before running a/b testing on your live web environment. Adding usability testing to your CRO campaign strategy can all but eliminate the guesswork when forming a testing hypothesis. Using usability testing we can pre test any new design and messaging changes to a select group of user testers, who match your demographic/persona profile. These are experienced user testers with no, brand, product or company bias making it a truly fair test. It is also a great way to settle any inhouse discussion on new designs.
Adding Usability testing to your CRO campaigns can significantly increase your chances of winning a/b tests. Design variations go through rounds of offline testers, prior to being tested on your live website audience so we know in advance they are a reliable hypothesis. By doing this first, a/b tests are much more likely to be successful and can take less time to generate a statistical significant result.
Our main technology partner for User Testing is Usability Hub. Usability Hub are a market leader in user testing, have a large network of testers to tap into and a wide range of testing features.
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