User testing is a powerful tool for CRO campaigns and involves asking 3rd party user testers what they think of new design or journeys before running a/b testing on your live web environment. Adding usability testing to your CRO campaign strategy can all but eliminate the guesswork when forming a testing hypothesis. Using usability testing we can pre test any new design and messaging changes to a select group of user testers, who match your demographic/persona profile. These are experienced user testers with no, brand, product or company bias making it a truly fair test. It is also a great way to settle any inhouse discussion on new designs.

There are different types of usability testing which we can use to help your a/b testing success and conversion rates

Preference Tests

A preference test will tell us which of the new designed versions is the most preferred by a group of user testers. Users will be given an image of all the new versions and asked to pick their favourite one and leave comments.

Flash Testing

Flash testing is useful to know how your messaging and value proposition is coming across to your users. This type of testing is designed to make pages and new designs easier to absorb when scan reading a page. Most users will scan read a page within a few seconds and then decide if it's worth reading more or leaving the site. This test makes sure our designs and hypotheses get past the scan readers and your users that you've paid to acquire stick around.

First Click Tests

What to know what your users are going to do when you put a design live? This will give you a really good indication. A first click test will let you know when the testers would click on first after viewing any new design. This is invaluable when trying to solve issues of user flow through your site and sales funnels.

Design Surveys

We can use design surveys to get in depth feedback from user testing by asking a series of questions about a new design.
By creating logic question flows we can really understand what's in the mind of a user.

How usability testing can benefit your business

Adding Usability testing to your CRO campaigns can significantly increase your chances of winning a/b tests. Design variations go through rounds of offline testers, prior to being tested on your live website audience so we know in advance they are a reliable hypothesis. By doing this first, a/b tests are much more likely to be successful and can take less time to generate a statistical significant result.

User Testing Technology

Our main technology partner for User Testing is Usability Hub. Usability Hub are a market leader in user testing, have a large network of testers to tap into and a wide range of testing features.

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Learn more about user testing

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