What is Micro content?
The benefit of micro content is that it doesn’t cost as much in terms of resource or finances.
Of course, it’s important to recognise that large scale content marketing pieces can be hugely powerful, so micro-content should be a supplement, not a replacement.
Micro content is a relatively new term for something that has actually existed for years. Whenever you see small pieces of content – interesting graphics, bite-sized recipes, sections of larger pieces – that’s micro-content. The success of micro-content is very much dependent on the strategy behind it.