Spearing Waite is Leicester’s largest law firm with a vibrant, friendly and down to earth culture and expertise across a broad range of legal services and industry sectors.
Spearing Waite enlisted Impression’s help to redesign and redevelop its website to bring it into line with the values, culture and quality of the firm. The main objectives were to create a site which:
It was of primary importance that the design of the site was updated in a way that conveyed the quality and ‘personality’ of Spearing Waite. The firm combines a strong work ethic with a strong sense of fun and this really needed to be portrayed as part of the redevelopment. Keen to bring a dynamic feel to the site, the Impression team implemented:
It was also important to allow users to submit enquiries direct to the relevant area of the firm that they’re enquiring about. Now, because each service area would have a form of its own, users are able to benefit from a quicker response time from the team.
What the team really wanted was for users to be able to find individual lawyers too; with this in mind, there’s a dedicated ‘people’ search (as on the homepage) as well as a whole site search. There’s also a ‘Meet the Team’ or ‘Key Contacts’ section on each service page.
To further improve the user journey on the site, we implemented:
Impression has delivered a site which lives and breathes the culture, values and quality of the firm. It gives us a fantastic platform to further develop our brand and offering.
Your digital strategy should be having a direct impact on your business bottom line. If you’d like to find out how we can help you achieve better results, get in touch today! Simply fill in the form below and a member of our team will be in touch. Alternatively, give us a call using the number at the top of the page.
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