Skills Training Group focus on delivering high quality, electric, plumbing and gas training courses in Scotland.
Skills Training Group website was previously just one page, with unoptimised content and poor keyword rankings. In August 2019, they launched a new website which Impression had built from scratch.
Following the launch of their website, we were set the below objectives:
We implemented a strategy to overcome various challenges faced by Skills Training Group.
Challenge: No supporting content
The site didn’t have any supporting content (previously just one page) so we created a content plan based on keyword research that would engage users at different stages in their journey – making sure we delivered the right message, to the right people at the right time.
Challenge: Competitors have stronger domains
Skills training group appointed our digital PR team to meet carry out the following activities:
Challenge: Poor rankings for course terms both locally & nationally
The client had to compete against websites who were using doorway pages where they would attempt to cover each location even if they didn’t have a training centre there. These areas of focus were:
We optimised our landing pages to contain real local information and targeting, this was backed by robust keyword reporting to show progress in each location.
We're delighted to have achieved the below result for our client, this success can be largely attributed to content creation.
The below results compare the time period of Aug 2020 - Feb 2021 vs Aug 2019 (when their site was launched) - Feb 2020
The team at Impression, headed by our SEO strategist, Charlie, have been a great addition to our 'marketing team'. The project has been focused on making Skills Training Group a leading domain within our niche. In a very short period, we have grown a new domain into a leader for many of our primary keywords. During this process, we have been kept up to date with all the work undertaken and what our strategy is for each quarter throughout the year. I would recommend Impression for any ambitious company looking to grow their organic traffic.
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