The client

Richard Nelson LLP is a national firm of solicitors with offices throughout the UK. They’re a Legal 500 ranked law firm with the Lexcel accreditation for the quality of their service. Impression’s working relationship with Richard Nelson LLP spans over two years and it enables us to work towards a highly focused and considered strategy, one that consistently drives increased visibility and business through search marketing.

The challenge

Richard Nelson LLP wanted to improve their online visibility to attract more potential clients, as well as raising their profile within their industry and beyond. They wanted to:

  • Recover site from a poorly executed site migration strategy from previous agency
  • Compete in search amongst larger, more nationally-recognised law firms
  • Promote a business through Digital PR whose case studies are protected under client confidentiality agreements

The strategy

Despite being an established legal firm, our client was struggling to rank for their target terms due to a lack of website authority. Having completed a full technical SEO audit of their website and implemented some on page optimisation, we were keen to grow the authority of their website through off page promotion and digital PR.

That said, finding stories to talk about was initially difficult for Richard Nelson LLP, especially with the sensitive nature of their work. Promoting their case work, for example, was never really an option due to the legalities involved. We therefore had to look elsewhere for alternative off-page strategies that would improve their ranking potential.

We quickly recognised the talent and experience Richard Nelson LLP boasted in-house. We therefore used opinion pieces as a vehicle to drive our digital PR strategy. Whether that’s a family-law related comment in the mainstream press, or a medical law topics for leading industry publications, we were able to grow Richard Nelson LLP’s authority, not only in the eyes of search engines but also as a brand within the legal sector.

With a sustainable off-page strategy, we needed to ensure our increasing domain authority was balanced with the correct on-page strategy. Extensive competitor keyword and content research was conducted to ensure the firm would become visible for the right keywords and with content that outperformed their competitors.

Although legal work is inherently difficult to grasp, especially for their prospective clients, this presented a great opportunity for long-tail keyword research and achieving featured snippets through informative content. To date, Richard Nelson LLP are present for several featured snippets throughout SERPS, many of which consistently bring new enquiries through to the business.

The results

The following results compare the entirety of 2016 to 2015:

increase in traffic
increase in goal completions, driving significantly more enquiries to the business
increase in domain authority
high quality features, including Yahoo, The Law Gazette, The Law Society and more

I am very happy with the work carried out by Impression and would not hesitate to recommend them.

Find out what we can do for you

Your digital strategy should be having a direct impact on your business bottom line. If you’d like to find out how we can help you achieve better results, get in touch today! Simply fill in the form below and a member of our team will be in touch. Alternatively, give us a call using the number at the top of the page.

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