Based in the competitive engagement ring hot spot in London, Hatton Garden jewellers, Queensmith was hit severely by the pandemic when their stores were forced to close.
COVID-19 impacted their ability to fulfil orders and they had to quickly adapt to consulting online, something they had never done before. Queensmith doubled down on SEO activity to recoup any losses as the UK went into lockdown.
Our specific objectives were to:
Queensmith needed a solid SEO strategy to help them remain visible during the lockdown period and to ensure they were in as strong a position as possible when restrictions eased.
Our strategy set out to:
The below results look at when the UK came out of lockdown: June 2020 - December 2020 vs the previous year.
We moved over to Impression from another agency in early 2020 and they have been outstanding from the offset. We invited numerous agencies to make sure we were making the right decision but it was one of the easiest decisions we've had to make as a business. They are a cut above the rest in the way they communicate, strategise and implement their work and the results speak for themselves. Highly recommend!
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