The Challenge
Post-pandemic, online performance declined in response to changing shopper behaviour as physical stores reopened. This, plus increasing competitor visibility, presented Queensmith with new challenges to combat.
In order to reignite performance and better serve their online audience, they tasked Impression to support them with a site migration to convert the website from one that collected enquiries to an ecommerce store.
The first challenge was to conduct the migration whilst successfully maintaining organic performance. The second was to improve it.
To measure success, we worked towards the following marketing objectives: