Marmalade is a car insurance company, aimed at providing young drivers, and their parents, with innovative and practical insurance solutions. They provide a variety of insurance options, including Learner Driver, Black Box, and Named Driver insurance for new or recently passed drivers. Marmalade also employs Impression for digital PR and paid social services – this case study focuses on the video aspect of their paid media strategy.
To achieve higher brand visibility through YouTube video advertising campaigns whilst also driving action further down the conversion funnel.
Marmalade’s products often attract interest from both young drivers and parents looking for insurance for their children. This has to be considered when targeting users, with the aim to increase brand awareness amongst both demographics and drive action later on. This initial campaign looks at the period of September 2020 compared to June 2020. Results were achieved through:
We're delighted with the results we helped Marmalade reach. The number of site visits surpassed our target by 209% and
1,463 additional conversions through other channels were directly influenced by this campaign. In addition to the key stats below, it's worth highlighting that the CPA was 50% lower than the relevant Search campaigns and there was a 20.8% increase in average daily new users through Organic compared to a period without YouTube running.
We work with Impression across a number of paid channels, and the results have bee fantastic. To compete we need to be agile and efficient and our paid campaigns are delivering quotes and sales more efficiently than they have for a number of years.
The team at Impression have been wonderful, reacting quickly and smartly to ensure we continue to compete with competitors who have more financial power.
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