Our client is a national events company that specialises in a specific target sector. They approached us to help them drive more leads both generally and specific to their locations and specific products via PPC. The competitive nature of their industry meant they often struggled to achieve profitable CPAs but their position as a leader in their field meant they wanted to be better represented in their paid visibility.
Our client worked in a highly competitive field and the increasingly busy marketplace meant we would need to work cleverly to outperform their competition. Our goals were to:
Restructure campaigns to more effectively handle location-based queries so we could apply budget on a priority basis.
Since working with Impression, our client has seen:
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