Eventopedia is an event management platform which aims to connect event planners with venues and suppliers relevant to their event brief and location. Their aim is to become the ‘TripAdvisor of events’ by providing its users with venue matching, reviews, inspiration, education and project management. They pride themselves on being events experts themselves and therefore best placed to serve those looking for the best suppliers.
Eventopedia wanted to grow their visibility through Google’s SERPs and had planned out content that would target event planners across a wide range of locations.
They reached out to a number of agencies and ask them to pitch their services with a view to:
The solution was to review the way important on-page elements were being served through Pre-Render. This tool is a dynamic rendering solution which means Google is able to ‘see’ all of the content on the site and therefore to deliver it to users via the SERPs.
However, in this scenario, the rendered pages being served to Google was supplying wrong data which was impacting indexability and targeting of the website.
We were able to prioritise and monitor our work using Google Search Console, where we kept track of the number of pages now being indexed by Google.
While existing pages on the site did a good job of targeting event types, a gap in their keyword strategy lay in the targeting of event locations. We therefore laid out a strategy to create location targeted pages – amongst other tactics – which would enable our client to grow well into the future.
The following results show the change from when we started working with Eventopedia:
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