EMIS is a global company providing market analysis and financial information to businesses on specific companies and industries in over 145 emerging markets, worldwide.
Having witnessed a downturn in organic traffic and revenue following the launch of their e-commerce function, EMIS sought the specialist technical SEO services of Impression to aid them in recovering and further growing their organic traffic levels and online visibility.
Given the unique scale of the EMIS website, store pages were deprioritised in the crawl queue and never indexed meaning they became undiscoverable by customers leading to a loss in organic traffic and revenue.
Our objectives were to:
Impression worked “outside of the box”, implementing a strategy which sits outside of conventional SEO. With a strong focus on technical SEO, innovation and creativity, Impression has been able to implement bespoke data driven solutions, resulting in significant organic traffic growth for EMIS.
Our strategy focused on 3 core areas;
In order to identify poor performing areas of the store we created a sitemap hierarchy that reflected both the categorisation of company profiles by country and content quality – a system developed by Impression to grade content quality per country sitemap and ensure strategic submission of URLs to Google’s index. Impression then created a bespoke sitemap and indexing report to provide detailed index coverage information for over 7 million URLs.
As the site was over 6,000,000 URLs there was no feasible way to completely crawl the domain via traditional cloud crawling tools. We therefore crawled the domain using a bespoke set up of the Screaming Frog SEO Spider.
The results below reflect a period from 2019:
“We have been working with Impression for a couple of years now on a major project to improve the search engine visibility of our web pages in markets across the world. I have found them to be systematic, thorough and creative in the way that they approach the complex challenges we face. They have been instrumental in guiding our thinking around SEO and have become a valuable knowledge partner in a critical area for our business.”
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