Coffee Central is a coffee roaster and equipment specialist which sources its coffee from all over the world and roasts in-house. It supplies both its coffee and its bespoke professional coffee machine packages to customers in a variety of sectors throughout the UK.
Coffee Central wanted a new, improved website that would better reflect its position as a quality coffee roaster and equipment provider. It felt the old website didn’t do this well enough and, subsequently, the amount of traffic to the site was shrinking. The aim was to freshen the look and feel of the site in order to regain and improve traffic levels and ultimately the number of new customers for the business.
The client also wanted something which offered a little more than other quality roasters, who seem to follow a similar website blueprint.
The main purpose of the design was to present the Coffee Central brand as one which stands for quality, as well as being respected and trusted. Clean layouts, carefully selected fonts and high-quality imagery help to portray a quality feel; a good use of customer testimonial video and customer logos reinforce the ‘trusted’ message.
The strategy for this project also included:
Impression had a concise brief of what we wanted to achieve and as well as deliver this to a high standard, they improved on it too! The team there seemed to grasp exactly what we were looking for very early and from then on offered lots of ideas and input into other initiatives we’d not even thought about. Throughout the project the team were always at hand to answer any questions, but we also felt we could let them roll with things themselves, knowing they would do a great job. The execution was first class and we noticed an upturn in business generated through the site almost immediately.
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