BigClothing4U specialise in big and tall men’s clothing. The company was created to make clothing more inclusive for all, offering a range of clothes that better suits the need of larger men – not only fitting comfortably and being stylish but also longer lasting and being of higher quality.
BC4U appointed Impression to drive online success through paid media channels including paid social, paid search and shopping.
Back in 2018, paid social activity was an integral part of BC4U’s marketing strategy. More recently, prior to working with Impression, this activity became limited and little content was being pushed live. They tasked Impression to generate a profitable return with a more modest media spend as a short term solution before they looked to ramp activity back up to previous 2018 levels of traffic.
BC4U also have previous experience in running paid search and shopping campaigns but they challenged Impression to build on this to achieve their objectives.
With the above in mind, our objectives were to drive revenue and transactions further, whilst ensuring that spend levels were kept within agreed limits.
We implemented separate strategies to suit each channel, ensuring campaigns were suited to each platform.
We needed to ensure that coverage was spread across a number of key products, but also allowing for an increased brand presence. As such:
We sought to break campaigns out into three separate categories. These were split based on branded and generic terms and used search query filtering to ensure relevance.
We’re pleased to have achieved above and beyond for our client.
The below results reflect a time period of 1st Jun - 21st Oct vs 10th Jan - 31st May.
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