Alltruck plc is a nationwide provider of commercial vehicles for contract hire and rental. Known for their dedication to creating the best journey experience possible, Alltruck builds long term rental and contract hire relationships with customers to provide them with high quality trucks, lorries and vans to meet their needs. Once the vehicles have come off the main Alltruck fleet, they are transferred to Alltruck2 which is responsible for selling the truck to end users.
Alltruck plc’s internal marketing team lacked the specialist knowledge in SEO, PPC, content marketing and digital PR. They approached Impression to lead their strategy and provide training to their in-house colleagues that would enable them to make the required changes and improvements for themselves, with the end goal of increasing traffic and generating more leads and enquiries.
The Alltruck team has been able to use their new digital marketing skills to improve the online visibility of their brand. They have now taken this a step further and employed a digital marketing executive to take responsibility of the digital strategy across the business.
Impression really got to know our business, our goals and our people. The strategy they laid out was very clear and, through the training, we gained a really good understanding of how - and why - to implement each part of the strategy ourselves. Their trainers were very easy to understand and pitched their content at exactly the right level for our team. I'd recommend Impression to other businesses seeking strategic support and training.
Your digital strategy should be having a direct impact on your business bottom line. If you’d like to find out how we can help you achieve better results, get in touch today! Simply fill in the form below and a member of our team will be in touch. Alternatively, give us a call using the number at the top of the page.