Can anyone remember life before emojis? The extensive range of icons has made their way in to our day to day lives, providing us a way of expressing our feelings and emotions virtually.

Not only are they something that the majority of us use in our personal lives every day, but they are also used widely by digital-first companies, Impression being a huge user of emojis in our internal communication.

Currently there are over 150,000 standardised characters, symbols, emojis and more. There really is an emoji for every mood and occasion and we all have our favourites, most likely defaulting to selecting those found in our β€˜frequently used’ section.

The Unicode Consortium is a not for profit organisation which has standardised computer character definitions, and continues to innovate these through emojis to this day. One of the objectives of the consortium is to promote accessibility and inclusiveness through communication.

When we heard there was an opportunity to adopt a character, we were excited to choose the one that best represented our company… so, of course, we have claimed the ‘link’ emoji (U+1F517)

πŸ”—πŸ”—πŸ”—πŸ”—πŸ”—

We chose the link emoji as we frequently use it to communicate links our PR and SEO teams have built for our clients, and for sharing great readworthy industry content internally.

Proud official ‘link’ emoji sponsors

To learn more about the Adopt a Character programme, you can read more here.

If you’re interested in seeing all currently adopted characters, including Impression’s, you can see them here on the Adopted Characters page.

Aaron Dicks

Managing Director

Managing Director of Impression. Search engine optimisation, paid media and web analytics consultant. Also web developer and digital all-rounder. @aarondicks

Aaron has specialist knowledge in SEO, PPC and Analytics Consultancy.

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