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In this, the seventh episode of RankUp, Helen Freeman joins us as our guest for the month. Helen is the only person in Impression’s SEO team to have moved across from our PPC team, and brought a unique perspective on the digital marketing industry, which we explored over two episodes.

This episode was another of our Top Stories editions, in which we discuss recent SEO news and opinions. There was a lot to choose from for this particular episode, but we settled on three topics that gave us a nice cross-section of theory and recent events. Here are the articles we discussed:

UK Government – Search engine optimisation (SEO) for data publishers: Best practice guide

Cyrus Shepard – Is Google E-A-T actually a ranking factor?

Nathan Ifill – Keyword Performance Report – Google Ads Script

We’ll be back in two weeks with Helen’s Knowledge Panel episode, in which we talked about moving to SEO from PPC, integration between the channels and making SEO processes more efficient.

In the meantime, we really appreciate any reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show – you can get in touch with Ben and Edd on Twitter at @BenJGarry and @EddJTW.

Listen to the episode above or on your podcast app of choice.

Ben Garry

Content Specialist

Ben is a Senior Content Specialist in Impression’s SEO team. He helps clients stand out through on-page optimisation and original, high-quality content. In his spare time, Ben can usually be found playing a board game or reading a comic.

Ben has specialist knowledge in SEO and On Site Content.

Edd Wilson

Head of SEO Strategy

Head of SEO Strategy at Impression. Edd loves innovation around organic search and has a strong passion for growth marketing. Edd also loves music production, dogs and ramen.

Edd has specialist knowledge in SEO and Technical SEO.

Helen Freeman

SEO Strategist

I'm an SEO strategist with a love of using organic strategies to drive growth for a range of lead gen and e-commerce businesses. In my spare time, you’ll likely find me with a camera in hand, playing the latest board games, or shouting about women's football.

Helen has specialist knowledge in SEO and Digital Strategy.