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Ben and Edd are joined by Chloe Fair, SEO strategist here at Impression, for the fourth episode of RankUp. Chloe has gained experience in several fascinating areas of SEO by working with some of Impression’s biggest clients, including international SEO and SEO for ecommerce sites. She joined the podcast to discuss both topics.

There are all kinds of fantastic insights in this episode. Listen out for some specific learnings from different European markets, href lang tips, translation considerations, ecommerce CMS thoughts and more.

Here are the articles we mentioned if you want to follow-up:

A business intelligence approach to link building:

Google’s May ’20 Core Update: Winners, winnerers, win-losers, and why it’s all probably crap:

Google Guided Recipes blindsides recipe niche:

If you want to chat to Chloe on Twitter, find her at @chloefair_.

Ben and Edd will be back in July with more on-page SEO topics in the next episode of RankUp. In the meantime, we really appreciate any reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show – you can get in touch with Ben and Edd on Twitter at @BenJGarry and @EddJTW.

Ben Garry

Content Specialist

Ben is a Senior Content Specialist in Impression’s SEO team. He helps clients stand out through on-page optimisation and original, high-quality content. In his spare time, Ben can usually be found playing a board game or reading a comic.

Ben has specialist knowledge in SEO and On Site Content.

Edd Wilson

Head of SEO Strategy

Head of SEO Strategy at Impression. Edd loves innovation around organic search and has a strong passion for growth marketing. Edd also loves music production, dogs and ramen.

Edd has specialist knowledge in SEO and Technical SEO.

Chloe Fair

Senior International SEO Specialist

Chloe is a Senior International SEO Specialist in our SEO team. She works with clients to ensure they are optimised to the highest standards both on- and off-page.

Chloe has specialist knowledge in SEO and International SEO.