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Content specialist Paul R. Smith joins Ben and Edd to talk all things on-site content in the third episode of RankUp. The topics discussed include writing skills, the current importance of good content and the growing prominence of specialisms within the SEO industry.

Alongside Paul’s interview, we also touch on Google Shopping’s organic listings announcement, website taxonomy and the changing face of local SEO during the UK lockdown.

As always, we mentioned a handful of different resources in the show:

Google Shopping opens up to free listings:

Why I’m excited about free listings in Google Shopping:

What is website taxonomy?

How people read online – new and old findings:

Follow Paul on Twitter @PaulRSmithSEO to ask him any questions and see what he’s working on!

Ben and Edd will be back in June with a new episode all about ecommerce SEO. In the meantime, we really appreciate any reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show – you can get in touch with Ben and Edd on Twitter at @BenJGarry and @EddJTW.

Ben Garry

Content Specialist

Ben is a Senior Content Specialist in Impression’s SEO team. He helps clients stand out through on-page optimisation and original, high-quality content. In his spare time, Ben can usually be found playing a board game or reading a comic.

Ben has specialist knowledge in SEO and On Site Content.

Edd Wilson

Head of SEO Strategy

Head of SEO Strategy at Impression. Edd loves innovation around organic search and has a strong passion for growth marketing. Edd also loves music production, dogs and ramen.

Edd has specialist knowledge in SEO and Technical SEO.