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Welcome to episode 13 of the RankUp SEO podcast! We’re joined by Impression’s head of digital PR, Laura Hampton, for a special on- and off-page SEO fusion in this week’s discussion.

As always for our Knowledge Panel episodes, each of us picked out a recent update from the SEO community to discuss as a group:

Barry Schwartz – How Google indexes passages of a page and what it means for SEO

Google Pinpoint

Roger Montti – Google on link algorithms and how long for links to work

Paddy Moogan – Thinking beyond the link building ‘campaign’

George Driscoll – Creative diversification – more hooks and less risk for link building

If you want to hear more about the world of off-page SEO and digital PR, Outspeech is the place to go. RankUp’s sister podcast is relaunching after a short hiatus and will be bringing you insights from the digital PR community. You can also follow Laura on Twitter at @lauralhampton.

We have some exciting conversations coming your way throughout the rest of 2020, including interviews with JC Connington from Cancer Research UK and Ruth Everett from Deepcrawl. Subscribe on your podcast app of choice to receive these episodes as they’re released.

In the meantime, we really appreciate all reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show – you can get in touch with Ben and Edd on Twitter at @BenJGarry and @EddJTW.

Listen to the episode above or on your podcast app of choice.

Ben Garry

Content Specialist

Ben is a Senior Content Specialist in Impression’s SEO team. He helps clients stand out through on-page optimisation and original, high-quality content. In his spare time, Ben can usually be found playing a board game or reading a comic.

Ben has specialist knowledge in SEO and On Site Content.

Edd Wilson

Head of SEO Strategy

Head of SEO Strategy at Impression. Edd loves innovation around organic search and has a strong passion for growth marketing. Edd also loves music production, dogs and ramen.

Edd has specialist knowledge in SEO and Technical SEO.

Laura Hampton

PR Director

PR Director at Impression working with colleagues and clients to deliver link acquisition campaigns that support SEO visibility and wider marketing goals. Regular speaker at industry conferences and contributor to industry publications. In my spare time, I jump out of planes.

Laura has specialist knowledge in Digital PR and Content Marketing.