There are over 30,700 ResponseSource requests sent in a year and many of them centre around key dates in every journalist and content marketer’s calendar. Events in the calendar like this create natural opportunities to get your products or services seen, with gift guides and features being published daily. The holiday season contributes up to 30% of annual sales for businesses and we want you to capitalise on it.

With this in mind, we have analysed ResponseSource enquiry data to put together a white paper for the key dates in any PR calendar. By analysing numerous existing ‘content calendars’ and ResponseSource enquiry numbers, Impression has collated the most popular journalist holidays to create a textbook guide for quick wins.

Over the course of the paper, we cover 17 key dates which can be used in the PR industry as inspiration to create campaigns:

  • New Year
  • Chinese New Year
  • Valentine’s Day
  • Pancake Day
  • St Patrick’s Day
  • Mother’s Day
  • Easter
  • Ramadan
  • Father’s Day
  • Summer Holidays
  • Halloween
  • Bonfire Night
  • Black Friday
  • Christmas Eve
  • Christmas Day
  • Boxing Day
  • New Year’s Eve

We run through the background of the holiday, industries who can benefit, the data and trends, and finally, we provide key takeaways for brands looking to gain exposure from the holiday.

For the PR industry, this paper provides an insight for future campaign ideations and outreach considerations. It provides data on the types of publications submitting enquiries for each holiday and the dates of these submissions. The takeaway from this report is a better understanding of the differing publication time scales for each holiday and an insight for brands on when to pay close attention to holiday ResponseSource opportunities.

To read the full white paper, download it now:

A Digital Content Calendar: Key Dates in the PR Industry for Content Planning

Download this guide to unlock 17 key dates which can be used in the PR industry as inspiration to create campaigns.

Thank you - you can access the download here.

Saffron Shergill

Digital PR Analyst

Saffron is a Digital PR Analyst, focusing on supporting the PR team in delivering impressive results through creative campaigns. In her spare time, expect to catch her at the gym, a yoga class, or a classic cocktail bar with friends...

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