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09.05.2022

2 min read

New airline Norse Atlantic appoints Impression to lead international marketing strategy

We’re delighted to be working with new airline Norse Atlantic to devise and deliver its international marketing strategy.

Norse Atlantic is a brand new low-cost airline operating out of Norway and serving transatlantic routes. It prides itself on delivering excellent customer experience at competitive prices, onboard comfortable and more environmentally friendly Dreamliners.

Conducted in the first quarter of this year, the competitive two-stage pitch process was led by Norse who invited agencies from across Europe and the US to put forward a proposal to accelerate performance in a crowded and competitive market. 

We are supplying a variety of specialist services spanning paid media, digital strategy, search engine optimisation and conversion rate optimisation. Our teams are working closely together to craft and execute an integrated, multi-channel growth strategy.

Adrian Keating, VP sales marketing and distribution at Norse Atlantic Airways said: 

“We are very pleased to be working with Impression on our international marketing strategy. As a new airline in the aviation sector it is vital that we stand out from the crowd and ensure that our message of affordable fares to exciting long haul destinations has maximum audience reach and impact.”

Mikey Emery, commercial director at Impression, added: 

“We’re delighted to have been selected as the strategic agency partner for an ambitious start-up airline. As an agency that continually looks to use business as a force for good, we welcome the opportunity to work with brands whose values align with our own. We’re really looking forward to achieving great things together.”