As the largest search engine in the world, Google is a key component of online success for businesses. During 2019, their global market share remained at around 79%. Optimising your website in line with best practices should be a core part of your business strategy.

Google regularly updates its algorithm across the year, so it can be difficult to keep up to date. We have put together a white paper to explain Google’s algorithm updates and how to understand whether your website has been affected. The white paper is split into four sections:

  1. How to tell if you’ve been hit by an update
  2. How to recover from an algorithm update
  3. What to avoid
  4. What recovery looks like

We discuss how Google categorises a high-quality website, the best practices which should be implemented across your site, and how to understand whether your content is negatively affecting your website’s performance.

To read the full white paper, download it below: 

How to Recover from a Google Core Algorithm Update

Download this guide to learn how you can recover from an algorithm update:

Thank you - you can access the download here.

Sophie Darr

SEO Executive

I'm an SEO Executive at Impression, writing quality content and conducting keyword research for our clients.

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