Many marketing managers will already be confident in successfully implementing and managing traffic acquisition based campaigns through well known digital marketing channels such as Paid Search, SEO and Digital PR. Conversion-rate-optimisation (CRO), however, is a service that is still a bit of an unknown for some, requiring consultancy and expertise to get it off the ground effectively.
Watch our on demand webinar for share tips and guidance on ways to get started with CRO. Covering how to begin with a solid foundation through to winning a/b tests and ways to give your acquisition based campaigns an ROI boost with better conversion rates.
- The tools and skills you’ll need to effectively apply CRO
- How to create your CRO strategy
- How to plan your CRO strategy
Who’s this for:
This session is delivered at an introductory level and is relevant for you if you are a digital marketer who:
- Has never applied CRO before
- Has performed some a/b testing but with varying results
- Wants to get more from your current online strategy through the means of CRO