Personas are an important tool in digital marketing. They help marketing teams and the wider business to better understand the target audience, and give everyone a shared language with which to discuss that audience in all of its complexities.
Brighton SEO is a bi-annual conference aimed at the marketing community, during which experts from a variety of backgrounds share their advice and tips. In April 2016, Laura Hampton of Impression gave a presentation at Brighton SEO to enable marketers to make better use of personas in their business and those of their clients. You can view the full video and slides from her presentation below: