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22.10.2019

1 min read

HeroConf 2019: Helen Freeman – How To Use Language Psychology To Supercharge Your PPC Campaigns

This article was updated on: 07.02.2022

The digital landscape is ever-changing and, with the rise of the zero-click search, making your products stand out online is becoming harder than ever. Our use of language is one of the best tools we have for attracting users to our websites.

Here is an introduction to six key psychological techniques for using language to write scroll-stopping text ads for maximum engagement from our target audience.

View my slides from PPC Hero Conf London 2019 below.

How To Use Language Psychology To Supercharge Your PPC Campaigns – HeroConf London 19 from Helen Freeman