In 2017, ecommerce sales were responsible for $2.3 trillion worldwide. This figure is expected to be nearly doubled by 2021, with projected global sales for 2020 coming out to a predicted $3.9 trillion.

This year, businesses of all sizes across various industries have faced unprecedented challenges as a result of COVID-19, with some industries fairing better than others. The pandemic has forced businesses to quickly adapt their strategies, with many required to solely operate online. In fact, Google reports that there were four years of ecommerce acceleration within the first three months of lockdown. This huge shift to digital has seen a dramatic change in the way consumers shop and are likely to shop in the future, and the increase in online purchasing is driving new or higher consumer expectations.

Ecommerce is now more important than ever. That’s why it’s crucial for businesses to keep up to date with the latest trends and developments to stay ahead of the curve in 2021.

Our guide gives ecommerce businesses an insight into 9 key digital marketing trends that are expected to impact the industry. We’ve collected opinions and predictions from Impression’s own specialists and gathered thoughts from external industry experts to give a variety of views and considerations across multiple digital marketing disciplines.

Top Ecommerce Trends for 2021

Download our guide for an insight in to 9 ecommerce trends set to impact the industry in 2021.

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Polly Astill

Senior Marketing Manager

Polly has specialist knowledge in Digital Marketing Strategy.