The UK Digital Experience Awards are all about celebrating work which has made a real impact to both the client and their end user. Far more than just about the pure numbers, the DXAs take into account lead/sale quality too – meaning every campaign shortlisted has provided an exceptional ROI for their business/client.
We’re really pleased to announce that Impression has been shortlisted in two categories at this year’s Digital Experience Awards.
Best use of SEO
The Best Use of SEO category exemplifies those agencies/digital teams that have used SEO to its full potential.
Combining creativity with data-driven insights, our shortlisted campaign with our client Nu Heat was all about identifying the biggest potential wins by focusing on incremental gains achieved through wide reaching keyword placement.
The campaign, named “Achieving Position 0”, used insights about our client’s industry and audience to categorise keywords by user intent, and then to meet that intent in such a way that featured snippet placement was awarded. This not only drove new traffic to the site, but it also delivered high CTRs and profitable enquiries too.
We wish the best of luck to the other shortlisted nominees, who are:
Best digital team
The Best Digital Team category showcases those digital teams – in house or agency – that have achieved high returns through their marketing campaigns.
Impression has worked with a wide range of clients over the years to help them grow and support their digital evolution. For every client, we set clear goals, founded in the overall business aspirations and profit targets, and structure every campaign around their achievement. It’s this – alongside our commitment to supporting the growth of the digital community in our local area and the development of tomorrow’s digital marketers through our work with local schools and unis – that sees us shortlisted here.
Good luck to the other shortlisted teams, who are:
Impression and the DXAs
The DXAs are a great accolade for us, and we’re excited to find out who wins at the award ceremony in London in July.
Prior to that, we’ll be travelling to London present our work to the judging panel, with our presentation being 50% of the overall mark.