CommsCon 2018 – Peter Heneghan – How to avoid ‘zombified’ content in the viral landscape
LADbible’s Head of Comms, Peter Heneghan discussed how we can avoid ‘zombified’ content and also how PRs can best work with large social publishers like LADbible. Some quick intro points included telling the audience that Joyride is LADbible’s in-house agency and they’ve won the Cannes Lion Grand Prix for PR and are now reaching more […]
