Craig is an SEO consultant who’s been in the game for 16 years, he’s sets out his talk as a list of the benefits and risks of PBNs along with the initial setup.
Why use PBNs
Craig mentions that link building is an important piece of SEO and PBNs are a good way to achieve this. PBNs are used to manipulate search engines so they have an inherent risk, these are likely to get you penalised by Google. Craig says a poor PBN is one with:
- Low domain metrics
- PBNs on the same server
- Copied, spun or low-quality content
- PBNs that publically sell links
- PBN site with no traffic
There are lots of PBN sellers which offer things such as 50 links for 20$, these are NOT ok to buy. They will harm your backlink profile.
“He who is not courageous enough to take risks will accomplish nothing in life”
Craig says that lots of big businesses are backed up by PBN’s, this is a tried and tested method. He goes on to show an example of a website that uses a PBN within SEMRush that grew a huge amount of traffic in a short time, this shows that PBNs work!
If PBNs are done properly you will get a nice uplift in traffic which Craig calls a ‘Traffic Boner’
What is a real PBN
- Quality websites with unique content and real traffic and rankings
- Social activity
- Citations and PR links
- All on different IP addresses
- Footprint free
Buying Expired domain names is an important part of building PBN’s, getting these URLs is a huge part of the process and can be done through dropped domains. It’s a difficult process trying to get this on your own as other experts have been doing this or a long time. Don’t chase domain metrics when trying to select your dropped domains, these aren’t first party metrics so don’t have to much impact.
- Simple website
- Unique content
- Good, footprint free and varied hosting
- A PBN should take months to build, they aren’t a huge time investment
- Have your citations done properly, these need to be unique and local. Make sure these citations are indexed as well. Use citation builder to get these done at a good rate
Massplanner automates all of the social media for your PBN, this takes a lot of the hard work out of the initial setup. It can follow people, unfollow people and say hello to people, tweet and retweet. It adds a reality to your website giving it an authentic feeling
Craig goes on to show a fake persona he has created using the above methods called ‘Adam Howard’ which has a real following.
It’s important to leave no footprint when creating a PBN, using Ghost Browser you can log into all of your fake accounts meaning it makes it much easier to manage your multiple personas for Google reviews and social media.
GoPBN.com is a website that allows you to host your PBNs, the benefit of this is they do much of the hard work. It installs the WordPress for you, deploys your website and gives you a unique IP address. Use this if you’re looking to start creating PBNs.
Serped.net helps you manage and monitor your PBN which offers an uptime monitor, domain finding, rank tracking and domain metrics along with 45 other functions.
The job as a PBN is to feed Google what it wants, this can drive power to your money site.
Benefits of a PBN
- Link building power
- Treat your PBNS well and they will look after you
Risks of a PBN
- Google might take actions
- Can be costly
- Will Google trust you 100% again even if you fix the domain
Craig comes back full circle and gives the target of what PBNs can bring if used correctly
This post is one of 28 in our Brighton SEO 2018 collection
- Brighton SEO: Christoph C. Cemper – 20 Free SEO Tools You Should be Using
- Brighton SEO – Ways to to definitely get links for your business
- Brighton SEO: 5 Truths The Gurus Won’t Tell You About Facebook Ads
- Brighton SEO: Alex Major – Comparison Shopping: The Future of Google Shopping Ads
- Brighton SEO Keynote – Live Google Webmasters Hangout with John Mueller & Aleyda Solis
- Brighton SEO – Killing giants and competing in the SERPs
- Brighton SEO: Jeroen Maljers – Hidden Messages: The Psychology Behind PPC & SEO
- Brighton SEO: Arianne Donoghue – The PPC Automation Revolution Is Coming
- Brighton SEO: Laura Hogan – Big Links for £0
- Brighton SEO: Nichola Stott – Speed metrics in context of the UK Top 5,000 websites
- Brighton SEO 2018: We need to talk about competitor campaigns
- Brighton SEO: Bastian Grimm – Web Performance Madness: Critical Rendering Path Optimization
- Brighton SEO: Rob Bucci – Featured Snippets From Then To Now, Volatility, & Voice Search
- BrightonSEO 2018: Fili Wise – Optimising for SearchBot
- Advanced & Practical Structured Data
- Brighton SEO: Gavin Bell – Amplifying Your Content With Facebook Ads
- Brighton SEO 2018 : Craig Campbell – Risks and Rewards of PBNs
- Brighton SEO: Chelsea Blacker – Taming the Wild West of ASO
- Brighton SEO: George Karapalidis – Using machine learning and statistical models to predict revenue potential for search
- Brighton SEO: Barry Adams – Technical SEO in the Mobile First Indexing Era
- Brighton SEO: Kaspar Szymanski – Understanding Google Penalties by ex-Googler Kaspar Szymanski
- Brighton SEO: Mark Thomas – How much positive impact can crawl budget optimization have in a mobile first index era?
- Brighton SEO: Chris Liversidge – Using Machine Learning Technology To Build Audience-Led Analytics
- Brighton SEO: Emily Mace – Diagnosing Common Hreflang Tag Issues On Page & In Sitemaps
- Brighton SEO: Steve Rayson & Giles Palmer – How Metrics and Data Drive Advocacy Effectiveness
- Brighton SEO: Tom Anthony – Diving Into HTTP/2 – A Guide For SEOs
- Brighton SEO: Tom Pool – Command Line Hacks For SEO
- Brighton SEO: Eleni Cashell – How to Unleash The Power Of Unique Content