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Tips, advice, guides, opinions and updates from award winning digital agency Impression.

8 min read

Google Ads targeting: Reaching your audience

Audience targeting in Google Ads allows your company to reach the right audience at the right time. It’s a fundamental part of building an effective PPC strategy and the targeting choices that you make will impact the overall success of your campaigns. In the highly competitive paid search landscape, granular targeting and customisation are two […]

4 min read

What are Performance Max campaigns?

12 min read

The 12 Days Of PPC Christmas

6 min read

How to automate Google Ads over the Christmas break

3 min read

Planning for the peak selling season

27 min read

Bing vs Google: Search Engine Comparison 2022

6 min read

How iOS14 affects marketers

9 min read

Search Ads 360: How-To Guide

7 min read

How To Use Dynamic Search Ads