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Tips, advice, guides, opinions and updates from award winning digital agency Impression.

The AIDA Model in Marketing: Uses & Examples
12 min read

The AIDA Model in Marketing: Uses & Examples

The AIDA model can be applied to help businesses really understand their customer journey, whether that be online or offline. Learn more about what this means for marketing communications here.

by Katie Barnard + Jonathan Theuring

MOTORS appoints Impression to drive digital growth
1 min read

MOTORS appoints Impression to drive digital growth

by Polly Astill

How to overcome diminishing returns with ad & keyword testing in Paid Search
4 min read

How to overcome diminishing returns with ad & keyword testing in Paid Search

by Gina Wright

Improving paid search performance with micro-conversions
6 min read

Improving paid search performance with micro-conversions

by Laura Carr + Michael Weir

8 min read

New spaces to drive awareness for DTC brands and retailers

by Harriet Howarth

11 min read

What’s new in Paid Media: February 2024 industry updates

by Jakub Budzioch + Radhika Mistry + Jacob Shaw

6 min read

What’s new in PPC: January 2024 industry updates

by Zoe Crosby + Eduardo Gama

1 min read

International PPC campaigns: How to succeed in 2024

by Radhika Mistry

31 min read

Bing vs Google: Search Engine Comparison 2024

by Jonathan Theuring + Katie Barnard

5 min read

What’s new in PPC: December 2023 industry updates

by Zoe Crosby + Oliver Dykes

3 min read

Consent management, digital advertising, and the Digital Markets Act

by Aaron Dicks + Harry Brace

4 min read

Create urgency this Black Friday with dynamic countdown ads

by Reuben Hewitt

1 min read

Impression shortlisted four times at The Drum Awards

by Polly Astill

8 min read

What’s new in PPC: October 2023 industry updates

by Radhika Mistry + Eduardo Gama

1 min read

Impression shortlisted for 8 UK Search Awards

by Polly Astill

6 min read

What’s new in PPC: September 2023 industry updates

by Zoe Crosby

9 min read

Planning for the peak selling season

by Yasmin Williams + Jacob Shaw

7 min read

What’s new in PPC: August 2023 industry updates

by Radhika Mistry + Oliver Dykes

9 min read

3 ways to capture market share in Q4 and beyond

by Liam Wade

5 min read

Black Friday: The countdown is on

by Yasmin Williams

8 min read

Anatomy of a Google display campaign and how to make it work harder

by Gina Wright

7 min read

What’s new in PPC: July 2023 industry updates

by Eduardo Gama + Team Impression

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