The digital landscape is ever-changing and, with the rise of the zero-click search, making your products stand out online is becoming harder than ever. Our use of language is one of the best tools we have for attracting users to our websites.

Here is an introduction to six key psychological techniques for using language to write scroll-stopping text ads for maximum engagement from our target audience.

View my slides from PPC Hero Conf London 2019 below.

Helen Freeman

SEO Executive

I'm a Digital Executive with a love of using organic and paid strategies to drive growth for a range of lead gen and e-commerce businesses. In my spare time, you’ll likely find me with a camera in hand, playing the latest board games, or shouting about women's football.

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