For those at a more advanced stage of their SEO journey, finding new avenues and new opportunities is only one element of a complete strategy.

As our Head of SEO Pete Jovetic explained in his address at our recent event with Google, savvy marketers are also investing in smaller incremental gains – which add up to much greater successes.

Watch his full video below:

Laura Hampton

Head of Digital PR

Head of Digital PR at @impressiontalk specialising in user-centred SEO, digital PR, content marketing and digital strategy. My team won the Best Use of PR in an SEO Campaign award at the European Search Awards 2019. In my spare time, I jump out of planes.

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