For those at a more advanced stage of their SEO journey, finding new avenues and new opportunities is only one element of a complete strategy.

As our Head of SEO Pete Jovetic explained in his address at our recent event with Google, savvy marketers are also investing in smaller incremental gains – which add up to much greater successes.

Watch his full video below:

Laura Hampton

Head of Marketing & PR

Head of Marketing at @impressiontalk specialising in user-centred SEO, PR, content marketing and digital strategy. In my spare time, I jump out of planes.

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