Laura’s session is about cheap link building and tactics to keep costs down.
Tactics to keep link building cheap:
- unlinked brand mentions
- listings and discounts
To get unlinked brand mentions it’s key to have Talkwater alerts and Google alerts set up to keep eyes on any brand alerts that may come up.
Journorequests can be improved with automation with Tweetdeck and something like Sourcebottle.
Newsjacking is great but dont jump on negative pieces of news, it’s not beneficial for the client. Case studies can lead to conversions, especially university conversions. You can then get linked on the uni sites and things like Prospects and it encourages applications
FOI requests allow you to have a numerical angle, you can request info from museums, hospitals, universities, councils and a range of other places.
PR and news allow you to spin a good story, birthdays are great for local press but it needs to be a big one! This can be coupled with staff acquisition news and growth in businesses! Make taboo accessible which is great for national publication campaigns.
Most govt sites let you submit event listings on their sites so if your client has something coming up in the local community ensure you claim your gov link!
Interviews can work but with a hook, like female business leaders or being a celebrity for example! Try and make your client an expert in a niche
Make yourself an expert in a niche in the industry and you’ll be able to leverage this in your outreach and access further topic niches you may not have previously.
This post is one of 25 in our Brighton SEO 2018 collection
- Brighton SEO: Christoph C. Cemper – 20 Free SEO Tools You Should be Using
- Brighton SEO – Ways to to definitely get links for your business
- Brighton SEO: 5 Truths The Gurus Won’t Tell You About Facebook Ads
- Brighton SEO: Alex Major – Comparison Shopping: The Future of Google Shopping Ads
- Brighton SEO Keynote – Live Google Webmasters Hangout with John Mueller & Aleyda Solis
- Brighton SEO – Killing giants and competing in the SERPs
- Brighton SEO: Jeroen Maljers – Hidden Messages: The Psychology Behind PPC & SEO
- Brighton SEO: Arianne Donoghue – The PPC Automation Revolution Is Coming
- Brighton SEO: Laura Hogan – Big Links for £0
- Brighton SEO: Nichola Stott – Speed metrics in context of the UK Top 5,000 websites
- Brighton SEO 2018: We need to talk about competitor campaigns
- Brighton SEO: Bastian Grimm – Web Performance Madness: Critical Rendering Path Optimization
- Brighton SEO: Rob Bucci – Featured Snippets From Then To Now, Volatility, & Voice Search
- BrightonSEO 2018: Fili Wise – Optimising for SearchBot
- Advanced & Practical Structured Data
- Brighton SEO: Gavin Bell – Amplifying Your Content With Facebook Ads
- Brighton SEO 2018 : Craig Campbell – Risks and Rewards of PBNs
- Brighton SEO: Chelsea Blacker – Taming the Wild West of ASO
- Brighton SEO: George Karapalidis – Using machine learning and statistical models to predict revenue potential for search
- Brighton SEO: Barry Adams – Technical SEO in the Mobile First Indexing Era
- Brighton SEO: Kaspar Szymanski – Understanding Google Penalties by ex-Googler Kaspar Szymanski
- Brighton SEO: Mark Thomas – How much positive impact can crawl budget optimization have in a mobile first index era?
- Brighton SEO: Chris Liversidge – Using Machine Learning Technology To Build Audience-Led Analytics
- Brighton SEO: Emily Mace – Diagnosing Common Hreflang Tag Issues On Page & In Sitemaps
- Brighton SEO: Steve Rayson & Giles Palmer – How Metrics and Data Drive Advocacy Effectiveness