Steve Rayson from Buzzsumo and Giles Palmer from Brandwatch came together for a sofa chat on content trends with a Q&A too.
Giles first discussed his content trends report from BuzzSumo. He discusses how the median backlinks for articles is sadly zero. Over 70% of content doesn’t get linked to, that’s a sad statistic.
Private sharing is far bigger than normal social media sharing. This dark sharing comes in the form of the Dark Social, WhatsApp and Slack. Despite this, social sharing is decreasing across the board and this comes from things like Facebook’s algorithm changes. Now Google sends twice as much traffic to publishers as Facebook does. The decline in social referrals has led to SEO becoming increasingly important and this trend looks to continue.
We’re now getting content saturation surrounding key topics. Content marketers should aim to create content before the subject is a trend, when the content is unsaturated and choose a niche to specialise in.
Evergreen research content is the type you need to be creating to drive links over time. When sharing content, aim for the most relevant network. For example, Pinterest is 81% women whereas Reddit is 71% male and primarily under 25. Steve left us with the following points:
- Be clear on your objectives for linking and social engagement.
- Build your topic authority early and hit trends before they start.
- Less may be more.
- SEO is arguably more important than ever in 2018.
This post is one of 25 in our Brighton SEO 2018 collection
- Brighton SEO: Christoph C. Cemper – 20 Free SEO Tools You Should be Using
- Brighton SEO – Ways to to definitely get links for your business
- Brighton SEO: 5 Truths The Gurus Won’t Tell You About Facebook Ads
- Brighton SEO: Alex Major – Comparison Shopping: The Future of Google Shopping Ads
- Brighton SEO Keynote – Live Google Webmasters Hangout with John Mueller & Aleyda Solis
- Brighton SEO – Killing giants and competing in the SERPs
- Brighton SEO: Jeroen Maljers – Hidden Messages: The Psychology Behind PPC & SEO
- Brighton SEO: Arianne Donoghue – The PPC Automation Revolution Is Coming
- Brighton SEO: Laura Hogan – Big Links for £0
- Brighton SEO: Nichola Stott – Speed metrics in context of the UK Top 5,000 websites
- Brighton SEO 2018: We need to talk about competitor campaigns
- Brighton SEO: Bastian Grimm – Web Performance Madness: Critical Rendering Path Optimization
- Brighton SEO: Rob Bucci – Featured Snippets From Then To Now, Volatility, & Voice Search
- BrightonSEO 2018: Fili Wise – Optimising for SearchBot
- Advanced & Practical Structured Data
- Brighton SEO: Gavin Bell – Amplifying Your Content With Facebook Ads
- Brighton SEO 2018 : Craig Campbell – Risks and Rewards of PBNs
- Brighton SEO: Chelsea Blacker – Taming the Wild West of ASO
- Brighton SEO: George Karapalidis – Using machine learning and statistical models to predict revenue potential for search
- Brighton SEO: Barry Adams – Technical SEO in the Mobile First Indexing Era
- Brighton SEO: Kaspar Szymanski – Understanding Google Penalties by ex-Googler Kaspar Szymanski
- Brighton SEO: Mark Thomas – How much positive impact can crawl budget optimization have in a mobile first index era?
- Brighton SEO: Chris Liversidge – Using Machine Learning Technology To Build Audience-Led Analytics
- Brighton SEO: Emily Mace – Diagnosing Common Hreflang Tag Issues On Page & In Sitemaps
- Brighton SEO: Steve Rayson & Giles Palmer – How Metrics and Data Drive Advocacy Effectiveness