At Impression, we’re big fans of Pinterest. Not only is it an incredibly useful resource for imagery and photography, but it also reflects the changing nature of online content itself. Ever since late January, when Matt Cutts advised SEOers to stop pursuing guest content, there has been a bigger draw to get more ambitious in content production with the provision of big content and hosted content. We’ve already explained a little about big content in an earlier post and are actively creating this kind of content on a weekly basis.
Pinterest is at once a social media platform and an image based search engine. It is a great resource for seeing all manner of infographics or big content related to your chosen subject. It reflects the online audience’s desire to access purely visual results in their searches. It encourages its users to pin their favourite pieces of content and create their own boards with all their favourite features, sharing these boards in turn. When brainstorming big content ideas, we find it’s a great tool to use to share ideas and discuss particular design elements that can inspire our own work.
It is relatively easy to setup a Pinterest account, and the platform takes great care in introducing each feature to you and how you can best use them. It is a valuable tool but there are a couple of considerations to be made when using Pinterest effectively.
A good Pinterest account will increase your visibility in SERPs
If you have an active account, that is uploading your own content or even pinning other forms of content and are getting lots of shares or ‘re-pins’, this will be the measure of a healthy Pinterest account which will be another factor that will help you get recognised in the SERPs. As with any active social media presence.
Pinterest uses ‘nofollow’ links.
The bane of many SEOers and their efforts to raise a site’s visibility in search engine rankings is the dreaded ‘nofollow’ link. Pinterest cannot be used as a sole means for improving SEO as for link building. If however your account is connected to your website, and your account it generating a decent amount of pins that are getting readily shared, then you are more likely to experience a growth in inbound traffic, which is valuable in itself.
Social Media Metrics are likely to influence SEO in the future.
It is known that Bing is already starting to use social signals as a basis for judging rankings in SERP. It is thought that Google is likely to do the same, it has already been noted that although guest posting is generally frowned upon, content pages that receive good traffic or are readily shared will still be regarded favourably as a good link.
Pinterest can be used for link building purposes.
Pinterest is best thought of as an online community, just like Facebook or Twitter. It provides an opportunity to target relevant audiences and an easy way to contact them from a pure content initiative. Monique Pouget from Thunder SEO has written an extremely handy guide in how you might use Pinterest in linkbuilding activities.
Content is still king.
Despite the changes in SEO lately, fresh content in all its forms that is made to be consumed by an audience, whether to engage, enlighten or entertain, is still looked favourably by search engine algorithms. You create content that links back to your site that is readily read and shared by an audience, this will strengthen your brand.
Pinterest shouldn’t be used as a direct SEO tool. Instead it should be another means in which you can utilise to engage your select audience, to grab their intention and naturally lead them back to your site or some form of brand recognition.