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Google Data Studio Reporting

For businesses with complex data requirements or a desire to surface data in a more usable way

Any marketer investing in digital knows the level of data we can now access via online channels is granular, extensive and, potentially, incredibly useful.

Google Data Studio

As we strive toward more integrated strategies and omni-channel approaches, the necessity for accurate tracking and data analytics increases. That’s why more and more businesses are investing in advanced analytics solutions, with Google Data Studio providing the platform for data use.

We’re proud to have worked with global brands right through to local businesses to help them make more of their data using Data Studio, oftentimes integrating multiple data providers to give clearer pictures of the data, which can easily be segmented for different stakeholders to view as they require too.

The primary benefit of Google Data Studio lies in its ability to pull together data sources into usable, insight-driven dashboards.

Our expertise with Google Data Studio and specialisms in analytics consultancy means that we are well placed to discuss your needs, no matter how complex or varied. Because data projects like this are usually bespoke to the business’ needs, we encourage you to get in touch to discuss exactly what you need.

Google Data Studio Use Cases

We’re proud to have worked with global brands right through to local businesses to help them make more of their data using Data Studio, oftentimes integrating multiple data providers to give clearer pictures of the data, which can easily be segmented for different stakeholders to view as they require too. To help showcase our abilities, here are some example use cases:

Custom Analytics Integration

Achieve more granular insights into your Analytics data using custom dimensions and custom metrics. These custom elements are often difficult to surface within the standard Google Analytics UI. Google Data Studio is therefore essential in making that data usable, useful and available to stakeholders at all levels.

Omni-Channel Reporting

In today’s multi-channel world, marketers strive to reach customers across their journey, recognising that that often incorporates different channels and touchpoints, both on and offline. Use Data Studio to facilitate cross-channel tracking to truly understand the contribution of your marketing efforts.

PPC Tracking With Supermetrics

With ads platforms often operating to different attribution models as standard, achieving consistency in your reporting can be a challenge. If you’re investing in multiple ads channels, Data Studio can create consistency, often teaming up with Supermetrics to give you the conversion information you need.

Enhanced Ecommerce Data

Gain a detailed understanding of customer shopping behaviour through enhanced ecommerce data. By utilising Google Data Studio, your customer behaviour insights can be pulled into valuable reports that empower you to make better decisions, increase conversion rates and improve user experience.

Goal Segmentation

Tracking a ‘goal completion’ can only give you so much information. Data Studio can be used to surface much more granular insights into product variants, product bundles and other product factors to help you better understand the value of your campaigns and product sets.

Upwards Reporting

With so much data available to marketers, knowing what to showcase in upwards reporting can be a challenge. We’ll work with you and your stakeholders to understand what everyone needs to see, and create bespoke dashboards so everyone can access that data whenever they need it, in the way that best suits them.

Bespoke solutions for demanding marketers

We know that access to data is invaluable. We also know that you are likely working with a number of data sources, from Google Analytics and Search Console to non-Google platforms and third party applications to your own CRM and custom data analysis platforms. You might even be using data sources that don’t currently exist online, such as qualitative feedback from your sales teams.

We’ve worked with businesses on a wide range of data analysis implementations, utilising Google Data Studio to bring all of their data into cohesive, usable reports.

No matter where you are on your data analysis journey, we can help. Every solution is created bespoke to account for existing technology, stakeholder requirements and simple nuances in the way you want your data to be displayed.

And because we’re digital marketers ourselves, we can advise on the best way to make use of that data, too.

 

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