I joined Impression as a PPC Specialist in December 2018. As part of the team, I work on clients from a variety of industries, working on optimising their Paid Search offering.

I graduated from Aberystwyth University with a degree in Psychology and am currently studying for a Masters in Digital Marketing during my evenings and weekends. Before working at Impression, I worked in a number of digital marketing agencies, focusing on Shopping, Automation and Audience in particular. My background in Psychology gives me a specific interest in the customer journey online, alongside the application of Psychology principles to create smarter digital marketing campaigns.

When I’m not sat at my desk at Impression, I enjoy being creative, designing and making crafts including knitted and stitched products for friends and family. I also play a number of musical instruments and you’ll usually find me with my headphones in, singing along to my latest favourite album.