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Maddie Smith

Senior Paid Media Strategist. Joined Impression in July 2021

I spent 4 years agency-side working in PPC and most recently specialising in Digital Strategy & Planning, helping a huge variety of clients such as Hilton, Legal & General and Facebook across multiple industries understand how to achieve their wider business goals through online channels.

At Impression, my day to day is a marriage of my 2 previous roles! Firstly understanding my clients business objectives and challenges and how we can refine digital objectives to meet client needs through a solid paid media strategy, and then overseeing our fantastic team as we make ongoing improvements to accounts through data-driven tests and suggestions.

Something that I’m proud of:
My ability to be a bit of an adventure “yes” woman – yes this does get me into a bit of a pickle sometimes (remind me never to try sea-mantis again), but largely speaking it has allowed me to be spontaneous, adventurous and to try some activities and experiences that I would have otherwise never done.

Outside of work:
I’m a self-proclaimed nerd and lover of all things Fantasy or Sci Fi including movies, board games, books and I’m even partial to a bit of Dungeons and Dragons. I’m an aspiring painter, baker and boulderer but particularly enthusiastic about anything active, especially in the great outdoors.

Maddie Smith has specialist knowledge in Paid Media.