I joined Impression in July 2021 as a senior paid media strategist. Prior to this, I spent 4 years agency-side working in PPC and most recently specialising in Digital Strategy & Planning, helping a huge variety of clients such as Hilton, Legal & General and Facebook across multiple industries understand how to achieve their wider business goals through online channels.

At Impression, my day to day has become a marriage of my 2 previous roles. Firstly understanding business objectives and challenges and how we can refine digital objectives to meet client needs through paid media strategy, and then overseeing our fantastic team as we make ongoing improvements to accounts through data-driven tests and suggestions.

I’m a self-proclaimed nerd and lover of all things Fantasy or Sci Fi including movies, board games, books, and I’m even partial to a bit of Dungeons and Dragons. I’m an aspiring painter, baker and boulderer, but particularly enthusiastic about anything active, especially in the great outdoors (don’t be surprised if I book a holiday dog sledding, scuba diving, or mountain climbing in the near future!).