As a Strategist in Impression’s award winning and fast-growing PPC team, I work to grow my clients’ online presence through paid advertising on Google Ads, Bing Ads & social networks. I’m also pioneering Impression’s programmatic display & video service offering, helping businesses increase their brand’s presence online through highly targeted programmatic campaigns on Google’s Display & Video 360 platform.

Having graduated with a BA (Hons) in English with Creative Writing from the University of Nottingham in 2016, I was determined to challenge the “You study English… you must want to be an English teacher” stereotype my degree carried. I landed an eight-week internship at Impression, where I enjoyed refining my digital skills and gaining a host of new ones alongside the SEO and digital PR teams.

It was when I started full time at Impression, though, that I discovered my passion for PPC and (no offence to the SEO team!) I’ve never looked back. Since I’ve worked here, I’ve also been lucky enough to make the final shortlist for two industry awards including ‘Rising Star’ at the UK Biddable Media Awards in 2017 and ‘Young Search Professional’ at the 2018 European Search Awards.

When I’m not at my desk at Impression HQ, I’m most likely either watching cute pug videos, training for my next Karate belt, or busy dreaming about my next European city break.