I’m the Head of Digital PR at Impression, a multi award winning agency named the Best Large SEO Agency in Europe and the UK in 2018. I lead a team of digital PR professionals who regularly surprise and amaze me with the new ways they find to gain visibility for our clients in relevant, high quality features that really speak to their audiences and communicate their values.

Our work has appeared in publications including The Independent, The Sun, The Mail, The Financial Times, International Business Times, MSN, Forbes, Cosmopolitan, Harpers Bazaar and many, many more industry and niche publications.

More often than not, our work is done alongside an SEO strategy, meaning we’re doing PR to build links. That said, we believe Digital PR is still very much in the early stages of its journey and we strive every day to better understand the value it brings our clients and to contribute activity to its evolution.

Our agency has grown quickly and successfully, from 6 employees in 2016 to more than 40 today. We were named Best Large SEO Agency and Best Small PPC Agency in Europe at the European Search Awards, and Best Search Agency at the Drum Recommends awards.

I also lead on many of the agency’s training programmes, delivering bespoke training courses to brands including Experian, Donington Park and Alltruck PLC, and provide workshops to mixed audiences via clients including Nottingham Trent University, the University of Nottingham and Nottingham City Council. I was a speaker on the main stage at leading digital industry conference Brighton SEO and STAT City Crawl, and regularly speak at other industry events.

I love to write and my work has featured in a range of publications including Search Engine Journal, Search Engine Land, Mashable, Figaro Digital, UX Mag, PR News and Marketing Donut.

In my spare time, I jump out of planes.