Since a young age I’ve always been interested in language, in particular the power it can hold in shaping ideals and changing minds. I realised very quickly that it was easier to talk my way out of something by using language effectively, and this level of influence fascinated me. Naturally, this led me into pursuing a degree in linguistics and straight into the world of PR and marketing.
I spent my first few years in PR in technical agencies, spending time completing PRCA wizardry and honing the vital PR skill on how to convincingly write about things that I have absolutely no idea about. I moved into broadcast and film PR at Pinewood Studios before taking a role as Content, Communications and PR manager for a social enterprise in Mumbai.
After my adventure abroad, I joined Impression in 2017 as Digital PR Specialist. My time at Impression consists mainly of working alongside the SEO team on off-page strategy, correcting peoples’ grammar and practising my table tennis skills. When I’m not doing these things you’ll probably find me ranting about the subversive nature of capitalism or the heteronormative patriarchy to whoever is unfortunate enough to be in earshot.