I’m a digital PR executive with a background in technical and on page SEO, this means I do what we’re always told not to: sit on the fence. I split my working time helping to implement innovative SEO techniques to boost client’s ranking potential and working on unconventional Digital PR campaigns. Every day I create refined keyword targeting concepts and write inspiring copy that suits the needs of users and search engines alike to contribute to the team’s wider SEO strategies.

When I am working on Digital PR services for a client, I’ll be pursuing industry-relevant publications for feature opportunities to promote our clients as experts in their field. In addition to this, I’m a huge advocate for innovative, and off-track, Digital PR campaigns which engage users in unique ways to encourage brand awareness and online visibility for our clients.

Aside from client work, I’m frequently involved with Impression’s CSR activities, ranging from providing valuable work experience and internships to delivering workshops to schools and colleges, all in a bid to inspire the next generation of digital marketers.

When I’m away from my keyboard, I’m most likely in the cinema, ploughing through the latest Netflix series or fussing over the nearest Husky.