Since graduating with a First in Journalism with Media and Communication in 2013 I have been in the digital PR and digital marketing industry. Starting out in a varied role learning SEO, email marketing, social media, content marketing and link building, before moving into a focused digital PR role. Ever since, I have been working hard to secure amazing coverage and links for B2B and B2C clients, through a mixture of digital PR campaigns, newsjacking, reactive PR and thought leadership. Achieving pick-up in high-tier publications, such as The Times, City AM, House Beautiful, Real Homes, Glamour and many more.

As a digital PR specialist at Impression it is my job to come up with and manage PR campaigns that increase online visibility, rankings and improve the backlink profile of clients. Always ensuring that relevancy, the target audience and the brand are at the forefront of the strategy, and with the KPIs in mind.

Outside of work you will find me watching true crime documentaries, drinking craft beer, playing Apex Legends and eating (usually something terrible for me – donuts, pizza, fried chicken).