I’m a Paid Media Strategist in Impression’s paid media team, where I specialise in creating and implementing client strategies across a range of paid media channels. This usually involves Google Ads, Microsoft Advertising & Facebook/Instagram Advertising, although I have experience working across other platforms like LinkedIn and Pinterest too.

I first became interested in the digital marketing space when, as part of my degree, I completed an internship at an online travel blog in Germany. Over the course of 6 months, I gained experience in content creation and organic social media management, and added a lot of destinations to my travel bucket list!

After graduating in 2018, I jumped at the chance to join a digital agency full-time. Now, my favourite brands to work with at Impression are those in the health & wellness space, charities and companies with sustainability at their core.

Outside of work, I can be found practising yoga, binge-reading crime thrillers, or pretending I’m a vegan food blogger on Instagram.