Impression was founded by Aaron Dicks, then 22, and Tom Craig, then 26, in late 2012. At the time, Tom and Aaron were working in a large business in Nottingham and both had experience of managing marketing for large corporates and small agencies.

Having struggled to find an agency partner that met their high standards, Tom and Aaron spotted a gap in the market for an agency which would truly integrate into a business’ marketing team and deliver tangible results to the business’ bottom line.

Impression was started as a sideline endeavour for the pair, who continued in their full time roles and picked up Impression work in the evenings. Demand for their work grew quickly and in 2013, Aaron left his previous role to focus on Impression full time.

Tom joined soon after and their first employee Rob joined in 2014. Since then, the company has grown quickly. Today, Impression is a thriving team of digital marketing experts, delivering digital services for clients across the UK and overseas. Learn more about our story here, or find out more about Impression and how you can work with us.

Made in Nottingham, sometimes in London…

Impression was founded in Nottingham in 2012 and later added an office in London. Our Nottingham office is our base and HQ, while London gives us a space for meetings with southern clients.

Tom and Aaron both studied in Leeds and and saw first hand the growth of Leeds as a digital hub. Thanks to inward investment, the number of digital agencies in the northern city had exploded over just a few years and support for the industry was strong.

When founding Impression, Tom and Aaron saw that a similar trend of investment was coming to Nottingham. They recognise the value of such investment and foresee strong growth in the digital industry in Nottingham as they saw in Leeds.

As a Nottingham business, we have benefitted from the creative culture around us in the Creative Quarter and also the buzz around business growth in the area. Though Impression is a profit funded business, we have been recipients of support which enabled us to buy Apple equipment for every member of staff.

Our London office is a southern base for us to meet with clients for whom London is more accessible than Nottingham. Our base remains in Nottingham to keep our costs competitive and to take advantage of the thriving creative industry and digital growth here.


We’re a fun bunch and we love taking photos of our journey together. Take a look at some pictures below from our early days.

Join the Team

Are you interested in joining one of the UK’s fastest growing, most exciting digital marketing agencies?

You can find all of our open vacancies on our digital marketing jobs page. We’re always open to receiving CVs from experienced, enthusiastic digital professionals so even if you don’t see a role advertised, you can send your details to No agencies please.

Find out what we can do for you...

We work with businesses from medium sized companies to international corporations. To find out how we can help your business grow online, get in touch today and a member of the team will be in touch as soon as possible.

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